NUANCES IN THE WORK OF A PROTOCOL OFFICER
TIM ILYASOV'S MASTER CLASS: BUSINESS IMAGE IN THE CONTEXT OF MODERN REALITY
LEADER'S CLOSE CIRCLE AND PROTOCOL
PROTOCOL SUPPORT AT MASS-GATHERING EVENTS
THE TRUTH ABOUT ETIQUETTE. DIFFERENT SCHOOLS USE DIFFERENT VOCABULARIES
PROTOCOL PRACTICES AND TRENDS
CREATING AN IMAGE: HOW TO REMAIN VISIBLE AMONG OTHER PEOPLE
A PROTOCOL OFFICER... WHO IS THIS PERSON?
REGISTRATION, COFFEE BREAK
Always remember that the protocol is based on respect for your partner. Protocol officers sometimes have to go out of their way to help both parties keep face
· UN protocol features: common rules across the world;
· Symbolic system of the Argentinian protocol ceremony;
· Violation of protocol rules and its consequence;
· Protocol and etiquette in the Japanese Emperor's family in the context of the new reality;
· Protocol and leader's personal comfort area
· Working with a leader: a protocol specialist's check-list
Looking for a proper gift is akin to snowboarding: uncertainty is too high, the time to make a decision is scarce and the end is unclear.
· Gift trends: tracing the intangible;
· Budget vs. creativity considerations. Which one will prevail?;
· Symbolism of gifts in cross cultural context;
· Automating the process of registering gifts and greeting;
· Ban on gift giving: legal requirements;
· Alcohol as art: a gift as an expression of your attitude.
Modern epoch makes us look upon certain rules and concepts differently. Things that seemed out of place yesterday today become a model for emulation and start determining the way the future trend will go. An endless search for happiness together with a blurring border between the real and virtual worlds produces people of a different epoch, the century dominated by hype and feeling of uncertainty, fragility, and sincerity. Tim Ilyasov on what will a businessman of the new times be like.
A leader's reputation is not safeguarded by a protocol service alone. It is often the case when different functions have contradicting tasks. And yet is there at least some common ground between them?
· Protocol and PR: various approaches to one and the same event;
· Interaction between protocol and security functions during preparation to large-scale events;
· «Gangsters» of communication. A difficult work of an interpreter;
· The tasks of protocol service during elections
· Issues and details in the communication with a leader's aid
· Etiquette: everything that leaders want to know but are too afraid to ask. An etiquette expert shares her experience
Cup events and sports competitions, music and film festivals attract millions of fans from all across the world. Clearly set rules help avoid chaos and disorder during these events. However, too much of official formality does not stir more interest these millions of fans, it rather drives them away. Rules and the sense of celebration: the golden ration in event management.
· Rules of the show: behind-the scenes-etiquette;
· Protocol in sports events: running distances of various length;
· Forgotten manners: ways to behave respectfully in a concert hall, a theatre or at a stadium;
· A private life of a public person: whose interests should prevail?;
· Algorithms for successful protocol events.
Every year sees a couple of dozen new etiquette stars light up in our country. Who should you trust when looking for an etiquette expert? Is one week enough to become really good in etiquette? Why etiquette becomes an increasingly more fashionable topic?
· Professional business protocol officers and experts in modern etiquette are hard to find. Why?;
· How do you tell a professional from a layman?;
· Criteria for assessing professional status of an etiquette expert;
· Marketing tricks and integrity in protocol. Do they overlap?;
· Etiquette expert's personal brand: uniqueness and marketing, rumours and social networks.
The future of protocol service is being debated more and more often. Some believe that protocol is becoming more tolerating others warn of serious political implications that this change may bring…
· Protocol service in political, economic, and military conflicts. What makes all these cases different and which protocol solutions are applicable in each case;
· International protocol rules or national interests? Which is more important for a protocol officer?;
· Creativity in protocol: relevance and necessity;
· New formats of official events;
· Spanish protocol trends;
· Protocol myths and reality: impact on the modernisation of the profession;
· Ceremonies and holidays: traditions and customs as a diplomacy tool in personal and professional relations
A director fully responsible for external communication of a leader and acting as the leader's right hand, an assistant or a valet? The purpose of protocol service, its tasks and functionality. Characteristics of a present-day protocol officer
· Key tasks of a protocol service in state organisations;
· In what way is the functionality of a protocol service in a private company different from that in a state corporation;
· An ideal protocol officer;
· Protocol officer's many faces: being a go-to for all.
Dress code guidelines for public servants have become a much debated issue well beyond official state bodies. Authors of these guidelines will answer your most pressing questions.
· Why does a public servant have to observe dress code rule;
· Accessories and dress code: a test for compatibility;
· How to find your own individual style within a framework of a dress code;
· How to use a dress code to find your own style.
EXHIBITION HOURS, В2В LOUNGE
Moderator: Marina ZOTOVA, Chief, Oversight Directorate, Board Chairman Office, Rosselkhozbank, Russia;
· Teymuraz GOGOLASHVILI, Chief of Protocol, Director General Office, UNOV;
· Francisco Jose CALIGIURI, President, A.C.R.E.P., Argentina;
· Cristian BAQUERO LAZCANO, Director, REDARP; ceremony and protocol expert, vexilologist, heraldist, Argentine;
· Elena FUJIYAMA, General Manager, Pacific Partners Tokyo Co., Ltf., Japan;
· Vladimir DELOV, Expert, NAPS, Russia;
· Leonardo MARRA, Chief of Diplomatic Protocol, Sovereign Military Order of Malta;
· Andrei MILKIN, Ex-Chief, Patriarchal Protocol; Senior Priest, Church of the Great Martyr Demetrius of Solunsky on Blagusha in Moscow, Russia.
Moderator: Kseniia SAKUNENKO, Founder, Patchouli Gifts;
· Borislav BELENOV, Expert with the protocol directorate of one of Russia's top 3 banks;
· Tatyana LEONTYEVA, General Director, Grandar, Russia;
· Marina BELYAEVA, Etiquette expert; Member, NAPS, Russia;
· Vyacheslav DENISOV, Expert, NAPS, Russia;
· Ilya ZASHCHUK, General Director, Prowine, Russia.
Moderator: Yevgenia NIKOLAEVA, PR Director Strelka Institute (pending confirmation).
· Inga VOROBYOVA, Assistant, Secretariat of the Deputy Prime Minister, Russia;
· Gennady TUZHILIN, Head, Protocol Department, Worldskills Russia;
· Igor MATYUSHIN, Associate Professor, French Translation and Interpretation Department, Moscow State Linguistic University, Russia;
· Oksana TARANTOVA, Political consultant; member, Russian Public Relations Association;
· Elena IGANTIEVA, Specialist for business and cross cultural communications and administration, Russia;
· Olga SVEZHAKOVA, Etiquette expert, Russia;
Moderator: Olga KEVORKOVA, Founder, National Communications Centre; lecturer, International Protocol Centre, RANEPA, Russia;
· Nonna KAGRAMANYAN, Vice-President, Head of the Executive Committee, member of the General Council, Business Russia; Director, Information Strategy Development Agency, Russia;
· Elena ANIKINA, President, Bobsleigh Federation of Russia.
· Jose Manuel MESA GOBEL, San Bartolomé de Tirajana City (Gran Canaria), Chief Protocol Officer.
*** Speakers pending confirmation
Moderator: (pending confirmation).
· Kseniia MARKOVA, European high-society etiquette expert; founder, etiquette748, Russia;
· Alena GUIL, High-society, business etiquette and protocol expert;
· Svetlana LAZAREVA, Founder, Leader, European School of Etiquette, Tolyatti, Russia;
· Svetlana Buryakova, Etiquette specialist, historian, image maker; Member, NAPS, Russia;
· Anna CHAPLYGINA, Specialist, etiquette and behaviour modelling; director, journalist, Ukraine.
Moderator: Alexander PARASOCHKA, Chief, Department of Protocol, Directorate of Foreign Relations, Protocol and Awards, Moscow Regional Duma, Russia
· Yevgenia VLASOVA, Project Head, IMA Consulting, Russia;
· Olga KEVORKOVA, Founder, National Communications Centre; lecturer, International Protocol Centre, RANEPA, Russia;
· Luis MARTINEZ, Specialist in Protocol and Institutional Relations, Master of Protocol, Communications and Foreign Relations, Spain;
Marina FERNANDEZ GARCIA, Secretary General, OICP; Director for Communications and Institutional Relations, EIP, Spain;
· Giovanni Battista BORGIANI, National Delegate, ANCEP, Italy.
Moderator: Violetta TOLMACHEVA, Certified Ceremony and Protocol Expert of the Republic of Italy; member, ANCEP, Italy;
· Olaph TERRIBILE, Chief of Presidential Office, Malta;
· Marina ZOTOVA, Chief, Oversight Directorate, Board Chairman Office, Rosselkhozbank, Russia;
· Gary BIGGS, Founder, Protocol Partners, Washington, US;
· Anna ILYINA, protocol expert, Russia;
· Gilana MIKHAILOVA, Director, International Protocol Centre, RANEPA; Executive Director, National Association of Protocol Specialists (NAPS) Russia.
Moderator: (pending confirmation).
· Natalia PETUKHOVA-TRIFONOVA, Chief consultant, Garderob Service Bureau, Russia;
· Tatiana GOZ, owner, Tatiana Goz Jewellery House, Russia;
· Alexandra BADOVA, image consultant, Russia;
· Anna BISTROFF, fashion artist, designer, blogger, Russia.
CLOSING OF THE V PROTOCOL SERVICE INTERNATIONAL EXHIBITION AND FORUM PARTICIPATION CERTIFICATE CEREMONY.