Business programme
EN
RU
BUSINESS PROGRAMME
V INTERNATIONAL EXHIBITION - FORUM
«PROTOCOL SERVICE»
31.10.2019 - THURSDAY
1.11.2019 - FRIDAY
DOWNLOAD PROGRAMME
PANEL DISCUSSION:
REPUTATIONAL RISKS ASSOCIATED WITH OFFICIAL EVENTS
PLENARY SESSION: «PROTOCOL SERVICE IN THE NEW CENTURY»
10:00 - 11:30
31.10.2019
12:00 - 14:00
31.10.2019
Plenary Session Hall (Ballroom)
Plenary Session Hall (Ballroom)
OPENING CEREMONY OF THE V INTERNATIONAL FORUM «PROTOCOL SERVICE»
REGISTRATION, COFFEE BREAK
9:30 - 10:00
31.10.2019
DIGITAL DIPLOMACY: NEW CHALLENGES OF EXTERNAL COMMUNICATION
RECEPTION FOR AWARD CEREMONY ATTENDEES
BEST PROTOCOL OFFICER AWARDS CEREMONY
15:00 - 17:00
18:00
31.10.2019
19:00 - 21:00
31.10.2019
Washington Hall
Pre-function Area
Ballroom Hall 1
PROTOCOL VS. HOSPITALITY. LOOKING FOR THE RIGHT BALANCE
31.10.2019
12:00 - 14:00
Washington Hall
PANEL DISCUSSION:
CORPORATE PROTOCOL AND OFFICIAL ETIQUETTE: RULES IN THE SERVICE OF PEOPLE AND ... CORPORATIONS
15:00 - 17:00
31.10.2019
Plenary Session Hall (Ballroom)
POLITENESS 2.0: BEING, NOT SEEMING
15:00 - 17:00
31.10.2019
Astana 1 Hall
A professional protocol officer always has in mind reputation of the person he is working for. On land, at sea, and in the air. Building up a reputation in the virtual world is becoming more relevant than maintaining a reputation in the real one. What kind of different tasks has the new century challenged protocol officers with? In what way will the job of a protocol officer change in future?

· Protocol service for the new generation of leadership;
· The effect virtual reality has on communication in the real world;
· Millionaires with no strings attached: back to the future with the Generation NEXT;
· Characteristics of a present-day protocol officer.
Summits, inaugurations, parades, visits of foreign delegations, meetings among heads of state, ministers and governors. Relevance of these events today, the impact they have upon political life and the sacred significance they retain.

· Rituals and ceremonies as factors influencing public opinion;
· Rituals and Protocol of the Kingdom of Spain;
· Rituals in the Republic of Italy: evolution, reputational risks, and challenges of time;
· Regional ceremony: navigating between positioning, rules, and creativity;
· Rituals as a form of non-verbal communication with the public.
Protocol tools are expanding, a protocol officer's skillset is growing while self-discipline and integrity are increasingly more valued

· Service as high art
· Protocol is the key tool in the complex landscape of foreign communication
· Modern catering. Making it tasty and making it right is not always the same thing
· Hospitality as a non-verbal expression of politeness
· Modern approaches to concierge services


Corporate ethics, social conduct, communication rules are some of the notions that have become part of our professional lives. Being able to build a relationship with everyone is a valuable skill for a manager.

· Corporate protocol: nuances from practice;
· Role of the Protocol Service in the establishment of corporate values;
· Protocol Book - solutions for every day of your work;
· Building a protocol service: functions and requirements;
· Protocol technique aimed at maximizing profits.
A new era brings forwards new rules. Tweetlomacy and public communication on social media as the new reality of our times. Protocol officer supporting a leader of a new format: let's talk frankly about this role

· Digital technologies and diplomacy: tools, trends, and their impact on external communications;
· Keeping the distance in a messenger conversation;
· Social media: managing communication in the virtual world;
· Protocol in the age of digital diplomacy
· Networking. Secrets of effective communication in social media
· Etiquette in the digital century
Smartphones have allegedly made business cards obsolete. Is it really so? Have etiquette rules truly gone out of fashion or is this just wishful thinking?

· Address as a sign of the times, culture and good breeding;
· Daily etiquette or several ways to remain psychologically healthy;
· «Kind regards…»: is this an emoji or a meaningful word combination?;
· Etiquette in today's Spain;
· Manners and mannerism: etiquette in the world of today;

EXHIBITION HOURS, В2В LOUNGE
10:00 - 17:00
31.10.2019
BREAK
14:00 - 15:00
31.10.2019
CROSS CULTURAL COMPETENCY: THE BENEFIT OF THE GLOBAL MARKET
12:00 - 14:00
31.10.2019
Astana 1 Hall
If you still believe that a good product is all it takes to have a successful export business, then this session is for you…

· Protocol guidelines on organising events with foreign partners;
· Protocol and etiquette guidelines in communications: differing approaches across European countries;
· An Argentinian way to lose face. Doing business with people from Latin America;
· Intercultural protocol for business success: Russia and Spain;
· The Arab world: fears and reality. Should headscarves be worn at negotiations or several simple ways you can show respect (or disrespect as the case may be) to your foreign partner
Registration Area, Pre-function Area
Expo space, Moscow Hall
Moderator: (pending approval);
Speakers:
· Vladimir SHEVCHENKO, Ambassador Extraordinary and Plenipotentiary; President, NAPS;
· Georgу VILINBAKHOV, Chair, Russian Presidential Heraldic Council;
· Timur RUSTAMOV, Chief of Protocol, State Duma, Russia (pending confirmation);
· Georgy TSETSKHLADZE, Chief of Protocol for the Minister of Energy, Russia (pending confirmation);
· Mark VERHEUL, Founder, Consultant, International Protocol & Strategic Networking; ex-Advisor, Royal Protocol Service; ex-Hague City Chief of Protocol, the Netherlands;


Moderator: (pending approval);
Speakers
· Dolores del Mar SANCHEZ-GONZALEZ, Chief of Protocol, UNED; Academician, Royal Academy Royal Academy of Jurisprudence and Legislation, Spain;
· Leonardo GAMBO, President, ANCEP, Italy;
· Davide PACCA, Director for Foreign Relations and Protocol, Lombardian Presidential Office, Italy;
· Oksana ZAKHAROVA, Professor, MSU, RANEPA; Historian, Culturologist, Russia;

*** Speakers pending confirmation
Moderator: Elena DUGINA, Managing Partner, I-Consulting, Scientific Advisor, Monocity Team Coaching Programme, Russia (pending confirmation);
Speakers:
· Elmira MUSLIMOVA, International cooperation expert, Russia;
· Tatyana SHIROTSKAYA, Head, Protocol Service, 2GIS, President, Alliance Francaise Novosibirsk, Russia;
· Mikhail VOROBIEV, Head of Security, Russian State Library;
· Anna RUTKOVSKAYA, General Director, Russia-Latin America Information Agency(Russia);
· Diana RUBIO CALERO, Academic Director, IMEP, Spain;
Moderator: Vladimir SHAROV, Advisor to the Head of the Russian Federal Tourism Agency; President, Domestic and Inbound Tourism.
Speakers:
· Igor BUKHAROV, President, Russian Federation of Restaurateurs and Hoteliers;
· Anamaria ALMASAN, Founder, Diplomat and Partners International, Spain;
· Felix SCHULTESS, Founder, Teatro Del Gusto, Russia and Germany;
· Vladislav MYAKOTA, General Director, Hotel National (pending confirmation);

Moderator: (pending confirmation);
Speakers:
· Zhanna POCHINOK, Director, Business Management Department, Transneft Russia;
· Elena MERKULOVA, Head, Department of Social Programmes and Information Support, Tupolev, Russia;
· Rufat ZAMANOV, Head, Directorate for Public Relations, Protocol and Event Organisation, SOCAR, Azerbaijan;
· Gerardo CORREAS SANCHEZ, President, Grupo Escuela Internacional de Protocolo; President, OICP, Spain;
Moderator: Yulia ALFEROVA, Director, Digital Transformation of Business, Digital Economy Development Fund.
Speakers:
· Violetta TOLMACHEVA, Certified Ceremony and Protocol Expert of the Republic of Italy; member ANCEP, Italy;
· Alexander PARASOCHKA, Chief, Department of Protocol, Directorate of Foreign Relations, Protocol and Awards, Moscow Regional Duma, Russia;
· Borislav BELENOV, Expert with the protocol directorate of one of Russia's top 3 banks;
· Anna CHAPLYGINA, Specialist, etiquette and behaviour modelling; director, journalist, Ukraine;
· Olga LUKINOVA, Head, Marketing and Information Policy Department, Moscow School of Social and Economic Sciences; lecturer, Institute of Social Sciences, RANEPA; creator, Digital Etiquette, Telegram channel, Russia;

Moderator: Olga LEONOVETS, Training and Development Head, Ingosstrakh;
Speakers:
· Ivan ARTSISHEVSKY, Head, Effective Communications Centre, Russia;
· Tatiana BELOUSOVA, specialist in etiquette, psychologist, author; member, Multiethnic Union of Writers, Russia;
· Olga SHEVELEVA, Business Protocol and Etiquette Expert; Author, Manner for a Career, Russia;
· Sara PERERA RODRIGUES, General Director, Institute of Institutional Studies, Spain;
· ELEONORA BASMANOVA, Etiquette specialist, historian, museum expert, author, Russia.
NAPS MEETING
17:20-18:00
31.10.2019
Presidium Hall
31.10.2019
NUANCES IN THE WORK OF A PROTOCOL OFFICER
BACK TO THE GIFTS AGAIN…
TIM ILYASOV'S MASTER CLASS: BUSINESS IMAGE IN THE CONTEXT OF MODERN REALITY
LEADER'S CLOSE CIRCLE AND PROTOCOL
PROTOCOL SUPPORT AT MASS-GATHERING EVENTS
THE TRUTH ABOUT ETIQUETTE. DIFFERENT SCHOOLS USE DIFFERENT VOCABULARIES
PROTOCOL PRACTICES AND TRENDS
CREATING AN IMAGE: HOW TO REMAIN VISIBLE AMONG OTHER PEOPLE
10:00 - 11:30
01.11.2019
10:00 - 11:30
01.11.2019
10:00 - 11:30
01.11.2019
12:00 - 14:00
01.11.2019
12:00 - 14:00
01.11.2019
12:00 - 14:00
01.11.2019
15:00 - 17:00
01.11.2019
15:00 - 17:00
01.11.2019
Ballroom Hall 1
Washington Hall
Moscow Hall
Washington Hall
Ballroom Hall 1
Moscow Hall
Washington Hall
Moscow Hall
A PROTOCOL OFFICER... WHO IS THIS PERSON?
15:00 - 17:00
01.11.2019
Ballroom Hall 1
REGISTRATION, COFFEE BREAK
9:30 - 10:00
1.10.2019
Always remember that the protocol is based on respect for your partner. Protocol officers sometimes have to go out of their way to help both parties keep face

· UN protocol features: common rules across the world;
· Symbolic system of the Argentinian protocol ceremony;
· Violation of protocol rules and its consequence;
· Protocol and etiquette in the Japanese Emperor's family in the context of the new reality;
· Protocol and leader's personal comfort area
· Working with a leader: a protocol specialist's check-list
Looking for a proper gift is akin to snowboarding: uncertainty is too high, the time to make a decision is scarce and the end is unclear.

· Gift trends: tracing the intangible;
· Budget vs. creativity considerations. Which one will prevail?;
· Symbolism of gifts in cross cultural context;
· Automating the process of registering gifts and greeting;
· Ban on gift giving: legal requirements;
· Alcohol as art: a gift as an expression of your attitude.
Modern epoch makes us look upon certain rules and concepts differently. Things that seemed out of place yesterday today become a model for emulation and start determining the way the future trend will go. An endless search for happiness together with a blurring border between the real and virtual worlds produces people of a different epoch, the century dominated by hype and feeling of uncertainty, fragility, and sincerity. Tim Ilyasov on what will a businessman of the new times be like.
A leader's reputation is not safeguarded by a protocol service alone. It is often the case when different functions have contradicting tasks. And yet is there at least some common ground between them?

· Protocol and PR: various approaches to one and the same event;
· Interaction between protocol and security functions during preparation to large-scale events;
· «Gangsters» of communication. A difficult work of an interpreter;
· The tasks of protocol service during elections
· Issues and details in the communication with a leader's aid
· Etiquette: everything that leaders want to know but are too afraid to ask. An etiquette expert shares her experience
Cup events and sports competitions, music and film festivals attract millions of fans from all across the world. Clearly set rules help avoid chaos and disorder during these events. However, too much of official formality does not stir more interest these millions of fans, it rather drives them away. Rules and the sense of celebration: the golden ration in event management.

· Rules of the show: behind-the scenes-etiquette;
· Protocol in sports events: running distances of various length;
· Forgotten manners: ways to behave respectfully in a concert hall, a theatre or at a stadium;
· A private life of a public person: whose interests should prevail?;
· Algorithms for successful protocol events.
Every year sees a couple of dozen new etiquette stars light up in our country. Who should you trust when looking for an etiquette expert? Is one week enough to become really good in etiquette? Why etiquette becomes an increasingly more fashionable topic?

· Professional business protocol officers and experts in modern etiquette are hard to find. Why?;
· How do you tell a professional from a layman?;
· Criteria for assessing professional status of an etiquette expert;
· Marketing tricks and integrity in protocol. Do they overlap?;
· Etiquette expert's personal brand: uniqueness and marketing, rumours and social networks.
The future of protocol service is being debated more and more often. Some believe that protocol is becoming more tolerating others warn of serious political implications that this change may bring…

· Protocol service in political, economic, and military conflicts. What makes all these cases different and which protocol solutions are applicable in each case;
· International protocol rules or national interests? Which is more important for a protocol officer?;
· Creativity in protocol: relevance and necessity;
· New formats of official events;
· Spanish protocol trends;
· Protocol myths and reality: impact on the modernisation of the profession;
· Ceremonies and holidays: traditions and customs as a diplomacy tool in personal and professional relations
A director fully responsible for external communication of a leader and acting as the leader's right hand, an assistant or a valet? The purpose of protocol service, its tasks and functionality. Characteristics of a present-day protocol officer

· Key tasks of a protocol service in state organisations;
· In what way is the functionality of a protocol service in a private company different from that in a state corporation;
· An ideal protocol officer;
· Protocol officer's many faces: being a go-to for all.
Dress code guidelines for public servants have become a much debated issue well beyond official state bodies. Authors of these guidelines will answer your most pressing questions.

· Why does a public servant have to observe dress code rule;
· Accessories and dress code: a test for compatibility;
· How to find your own individual style within a framework of a dress code;
· How to use a dress code to find your own style.


EXHIBITION HOURS, В2В LOUNGE
10:00 - 17:00
1.10.2019
BREAK
14:00 - 15:00
31.10.2019
Moderator: Marina ZOTOVA, Chief, Oversight Directorate, Board Chairman Office, Rosselkhozbank, Russia;
Speakers:
· Teymuraz GOGOLASHVILI, Chief of Protocol, Director General Office, UNOV;
· Francisco Jose CALIGIURI, President, A.C.R.E.P., Argentina;
· Cristian BAQUERO LAZCANO, Director, REDARP; ceremony and protocol expert, vexilologist, heraldist, Argentine;
· Elena FUJIYAMA, General Manager, Pacific Partners Tokyo Co., Ltf., Japan;
· Vladimir DELOV, Expert, NAPS, Russia;
· Leonardo MARRA, Chief of Diplomatic Protocol, Sovereign Military Order of Malta;
· Andrei MILKIN, Ex-Chief, Patriarchal Protocol; Senior Priest, Church of the Great Martyr Demetrius of Solunsky on Blagusha in Moscow, Russia.
Moderator: Kseniia SAKUNENKO, Founder, Patchouli Gifts;
Speakers:
· Borislav BELENOV, Expert with the protocol directorate of one of Russia's top 3 banks;
· Tatyana LEONTYEVA, General Director, Grandar, Russia;
· Marina BELYAEVA, Etiquette expert; Member, NAPS, Russia;
· Vyacheslav DENISOV, Expert, NAPS, Russia;
· Ilya ZASHCHUK, General Director, Prowine, Russia.
Moderator: Yevgenia NIKOLAEVA, PR Director Strelka Institute (pending confirmation).
Speakers:
· Inga VOROBYOVA, Assistant, Secretariat of the Deputy Prime Minister, Russia;
· Gennady TUZHILIN, Head, Protocol Department, Worldskills Russia;
· Igor MATYUSHIN, Associate Professor, French Translation and Interpretation Department, Moscow State Linguistic University, Russia;
· Oksana TARANTOVA, Political consultant; member, Russian Public Relations Association;
· Elena IGANTIEVA, Specialist for business and cross cultural communications and administration, Russia;
· Olga SVEZHAKOVA, Etiquette expert, Russia;
Moderator: Olga KEVORKOVA, Founder, National Communications Centre; lecturer, International Protocol Centre, RANEPA, Russia;
Speakers:
· Nonna KAGRAMANYAN, Vice-President, Head of the Executive Committee, member of the General Council, Business Russia; Director, Information Strategy Development Agency, Russia;
· Elena ANIKINA, President, Bobsleigh Federation of Russia.
· Jose Manuel MESA GOBEL, San Bartolomé de Tirajana City (Gran Canaria), Chief Protocol Officer.

*** Speakers pending confirmation

Moderator: (pending confirmation).
Speakers:
· Kseniia MARKOVA, European high-society etiquette expert; founder, etiquette748, Russia;
· Alena GUIL, High-society, business etiquette and protocol expert;
· Svetlana LAZAREVA, Founder, Leader, European School of Etiquette, Tolyatti, Russia;
· Svetlana Buryakova, Etiquette specialist, historian, image maker; Member, NAPS, Russia;
· Anna CHAPLYGINA, Specialist, etiquette and behaviour modelling; director, journalist, Ukraine.

Moderator: Alexander PARASOCHKA, Chief, Department of Protocol, Directorate of Foreign Relations, Protocol and Awards, Moscow Regional Duma, Russia
Speakers:
· Yevgenia VLASOVA, Project Head, IMA Consulting, Russia;
· Olga KEVORKOVA, Founder, National Communications Centre; lecturer, International Protocol Centre, RANEPA, Russia;
· Luis MARTINEZ, Specialist in Protocol and Institutional Relations, Master of Protocol, Communications and Foreign Relations, Spain;
· Marina FERNANDEZ GARCIA, Secretary General, OICP; Director for Communications and Institutional Relations, EIP, Spain;
· Giovanni Battista BORGIANI, National Delegate, ANCEP, Italy.

Moderator: Violetta TOLMACHEVA, Certified Ceremony and Protocol Expert of the Republic of Italy; member, ANCEP, Italy;
Speakers:
· Olaph TERRIBILE, Chief of Presidential Office, Malta;
· Marina ZOTOVA, Chief, Oversight Directorate, Board Chairman Office, Rosselkhozbank, Russia;
· Gary BIGGS, Founder, Protocol Partners, Washington, US;
· Anna ILYINA, protocol expert, Russia;
· Gilana MIKHAILOVA, Director, International Protocol Centre, RANEPA; Executive Director, National Association of Protocol Specialists (NAPS) Russia.
Moderator: (pending confirmation).
Speakers:
· Natalia PETUKHOVA-TRIFONOVA, Chief consultant, Garderob Service Bureau, Russia;
· Tatiana GOZ, owner, Tatiana Goz Jewellery House, Russia;
· Alexandra BADOVA, image consultant, Russia;
· Anna BISTROFF, fashion artist, designer, blogger, Russia.

CLOSING OF THE V PROTOCOL SERVICE INTERNATIONAL EXHIBITION AND FORUM PARTICIPATION CERTIFICATE CEREMONY.
17:00
31.10.2019
Ballroom Hall 1
Ballroom Hall 1
EXHIBITION
NASP
FORUM
PARTICIPANTS
MEDIA
PARTNERS
AWARD
PROGRAMME
© 2019 FORUM - EXHIBITION PROTOCOL SERVICE
WWW.FEPSMOSCOW.COM
MAIL
8(495)645-12-89
INFO@FEPSMOSCOW.COM
TELEPHONE